Advertising-car construction



P. C. COLONY. ADVERTISING CAR CONSTRUCTION.

APPLICATION FILED JULY I5, 1919- Patented July 20, 1920.

I Pea/'1 6100/01: w J

PEARL G. COLONY, OF LOS ANGELES, CALIFORNIA.

ADVERTISING-CAR CONSTRUCTION.

Application filed July 15,

Constructions, of which the following is a specification.

The object of the'present invention is to provide a novel and effectivemeans whereby the exterior of. a piece of railway rolling stock or othervehicle can be utilized for advertising purposes, thereby increasing therevenues of the operating company and also opening up a new field ofadvertising.

A further object of the invention is to provide an advertising device ofthis character which'can be embodied directly in the construction of acar or vehicle, which will effectively display advertising matter duringthe day and also during the night, which enables the advertising matterto be quickly changed as may become necessary, and which will notdetract from the appearance of the car or result in any unsightlyprojecting portions or attachments.

With these and'other objects in view the invention consists in certainarrangements and combinations of the parts, as will more fully appear asthe description proceeds, the novel features thereof being pointed outin the appended claims.

For a full understanding of the invention reference is to be had to thefollowing description and accompanying drawing, in which:

Figure l is a side elevation of a portion of a street railway car whichis provided with advertising means constructed in accordance with theinvention;

Fig. 2 is a transverse vertical sectional view through one of the sidewalls of the closed portion of the car, taken on the line 2 2 of Fig. 1;

Fig. 3 is horizontal sectional view on the line 3-3 of Fig. 2;

Fig. 4 is a vertical sectional view through one side of the open portionof the car, taken on the line 44, Fig. 1;

Corresponding and like parts are referred to in the followingdescription and indicated in all the views of the drawing by likereference characters.

For the purpose of illustration the invention has been shown as embodiedin a street railway car A which may be of the conven.

Specification of Letters Patent.

Patented July 20, 1920.

Serial No. 310,997.

tional construction, said car having a closed portion 1 and an openportion 2. The side walls of the closed portion 1 are provided with openspaces 3 which are preferably positioned just below the window sills l,and which have transparencies 5 fitted across the open outer sidesthereof. These open spaces 3 are arranged between the uprights 6 of thecar frame and extend longitudinally of the car in a continuous series orrow. The open portion 2 of the car has the usual grating 7 arrangedbetween the uprights 6 and the sills 8, said grating being carried bythe frames 9, and being cut away to receive the boxes or casings 10. Asin the previous instance transparencies 5 are fitted across the openouter sides of these casings.

As indicated by Fig. 2, the back of the open space is closed by'asheathing 11 which constitutes the inner wall of the closed portion 1 ofthe car, while the outer side of the open space is closed by a glassplate 12 which is fitted within a frame 13. In the construction whichhas been illustrated these frames 13 are arranged between the upper andlower longitudinally extending beads 14 which project outwardly from theside of the car, the upper head or rim being ust below the window sills4, while the lower head is disposed at an intermediate point between thewindow sills and the bottom 15 of the car. Each frame 13 is shown ashinged at its upper edge to the upper bead 14, as indicated at 16,thereby enabling it to be swung outwardly when it is necessary to cleanthe glass plate 12 or obtain access to the interior of the space orchamber 3. \Vhen the frame 13 1s swung downwardly the space or chamber 3is closed, and the glass plate is flush with the outer sides of the carso that there are no exterior projections such as would detract from theappearance of the car or cause trouble by coming into engagement withexterior objects. These transparent doors, as they may be termed, may befastened in a closed position in any suitable manner. In the presentinstance a retaining strip 17 is shown as arranged between each pair ofthe frames 13, the lower end of the retaining strip being hinged at 1'8to the lower bead 14, while the upper end thereof is-formed with a latch19 which is adapted to engage the upper head 14. Each retaining stripmay have a T-shaped cross section and be formed with a flange 17 whichis received between the adjacent frames 13, as indicated more clearly byFig. 3. This will tend to hold the parts securely in proper position andprevent loosenesscr play. The transparent panels or doors are thuslocked securely in a closed position when the car is in operation,although they can be readily unlocked and swung outwardly at any timewhen it may be necessary to clean the glass plate or replace a brokenone.

The transparency 5, which may have any suitable characters oradvertising matter, such as that indicated at 20, provided thereon, isarranged within the chamber 3 just back of the glass plate 12. In thepreferred construction this transparency 5 is slidably received withinchanneled guides provided at the sides of the open space, and isremovable through the top thereof, thereby enabling the transparenciesto be removed and changed as often as may be desired and without andifficulty. For this purpose a swinging c osure 22 is provided at thetop of the chamber 3, said closure constituting the forward edge of thewindow sill at, and being hingedly connected. thereto at 23. When thisclosure is swung upwardly, as indicated by Fig. 2, the transparency canbe readily lifted out of position. A. suitable source of light, such asthe incandescent lamps 24,-is provided within each chamber 3, so thatthe transparencies can be illuminated at night, although during the daythe transparencies will be visible without the necessity of usingartificial light. l or the purpose of difiusing the light from the lamps24; a bright sheet or reflecting surface 25 may be applied to the rearwall of each of the chambers This will be of assistance in obtaining auniform illumination of the transparencies.

. The open outer sides of the casings 10 are closedby glass plates'lQwhich are fitted within. the frames 13 and mounted upon the car exactlyas in the previous instance. All of the glass plates 12 throughout theentire length of the car, including both the closed portion 1 thereofand the open portion 2 thereof, are uniforn'i in size and position, sothat a contirnious series of advertising trans parencies can bedisplayed at the side of the car. As previously explained, the casings10 are fitted within the frames which carry the gratings 7, and thetransparencies 5 are slidably received within channeled guidosQl whichare applied to the end portions of the casings at the front thereof. Thetransparencies 5 are thus positioned back of the glass plates 12, andhinged closures at the top of the casings l0 enable the transparenciesto be removed and changed with out difficulty. in the present instancethese hinged closures 2G=are shown as applied to the outer edge'portionsof the sills 8. A reflecting sheet 27 may be applied to the back of eachof the casings 10 for the" purpose of diffusing the light from theincandescent lamps 2d and obtaining an even illumination of thetransparencies. A mosteil'ective means of advertising is provided bythis invention, and the building of railway rolling stoclr'in thismanner will provide for an increase in the revenues of any railwaycompan of advertising will looked.

llavi thus disclosed my invention, I claim an desire to secure byLetters Patent:

1. A car formed with the usual side wall including spaced uprights,windows being provided between. the upper portions'of the uprights andouter and inner sheathing being applied to the lower portions of theuprights, the wall being formed with a longituc inally extending seriesof outwardly facing hollow chambers arranged under the windows andbetween the uprights, transparencies at the outer sides of thechainbers, and means within the chambers for illuminating. thetransparencies.

2. A car formed with the usual side frame including spaced uprightshaving windows between. the upper portions thereof, outer and innersheathing being applied to the lower portions of the uprights and alongitudinally extending series of out wardly opening chambers beingbuilt in the side wall between the uprights and under the windows, saidhollow chambers being uniform in size and shape and arranged inlongitudinal alinement, removable transparenciesarranged interchangeablyat the outer sides of the chambers, and means within the chambers forilluminating the transparencies.

A car formed with the usual side frame including spaced uprights havingwindows between the upper portions thereof, outer ich has hitherto beenoverand inner sheathing being applied to the lower portion oi theuprights and outwardly facing hollow chambers being built into thesidewall between the uprights and below the windows, removabletransparencies arranged at the outer sides of the hollow chambers, saidtransparencies being interchangeable and being movable vertically intoand out of operative position from the window openings, and means withinthe chambers for illuminating the transparencics.

l. A car provided with the usual windows and window sills and also withspaced longitiulinally extending beads projecting from the exteriorthereof below the window sills, said car being provided with outwardlyfacing hollow chambers which are built in the side walls thereof atpoints below the window sills and between the beads, removable andinterchan eable transparencies at the outer sides of the hollowchambers, and means within the hollow and also open up a field chambersfor illuminating the transparencies.

5. A car having an outwardly facing chamber built in the side wallsthereof, a

glass door arranged substantially flush with the outer face of the carand closing the chamber, said glass door being hingedly connected to thecar at one side of the chamber, retaining strips applied to the car andengaging opposite ends of the glass door to lock the door in a closedposition, a transparency fitted in the chamber back of the glass door,and a source of light arranged within the chamber for illuminatring thetransparency.

GIA car having an outwardly facing chamber built in the side wallsthereof, a

glass door arranged substantially flush with the exterior of the car andhingedly con- .nected to the car at one side of the chamber, retainingstrips hingedly connected to the car at the opposite side of the chamberand adapted to be swung into position over the ends of the door to lockthe door in a closed position, a transparency arranged within thechamber back of the glass door, and a source of light arranged withinthe chamber to lluminate the transparency.

7. A car provided with the usual windows and window sills and also withspaced longitudinally extending beads projecting from the exteriorthereof below the window sills, said car being provided with outwardlyfacing hollow chambers which are built in 3 5 the side walls thereof atpoints below the window sills and between the beads, movable closuresassociated with the window sills and arranged at the top of thechambers, glass doors closing the outer sides of the chambers andarranged between the longitudinally extending beads of the car andsubstantially flush with the outer face of the car, guide channels atthe ends of the chambers, removable transparencies fitted slidablywithin the guide channels and adapted to be inserted in position orremoved through the openings at the top of" the chambers controlled bythe closures, and a source of light within each chamber for illuminatingthe respective transparency.

ing, a transparency fitted slidably within theguidechannelsofeach*casing and removable through the opening controlledby the closure at the top of the casing, and a source of lightwithin'each casing for illuminating the respective transparency.

In testimony whereof, I have signed my name to this specification in thepresence of two subscribing witnesses.

PEARL G. COLONY, Witnesses HUGH S. HILL, MILDRED LEAOH.

